Multilingual Survey Data Collection for Japanese News Channel – Case Study
About the Client
The client is a well-established Japanese news broadcasting domain, recognized globally for delivering timely, accurate, and culturally relevant news. With a vast international audience, the client wanted to ensure that their content resonated effectively across multiple languages and regions. Their objective was not just linguistic translation but also capturing cultural nuances and audience sentiment through structured multilingual surveys.
Client Requirements for Survey Data Collection
The client wants to manage a multilingual survey and feedback project covering 17 global languages including English, Arabic, Indonesian, Urdu, Spanish, Swahili, Thai, Simplified Chinese, Korean, Burmese, Hindi, French, Vietnamese, Persian, Bengali, Portuguese and Russian. For each language, they required two native resources – one male and one female – to ensure diversity in perspective and feedback. The requirement involved:
- Listening to news broadcasts in their native language.
- Completing structured surveys assessing clarity, cultural appropriateness, and accuracy.
- Providing one descriptive feedback answer for each session.
- Executing 2 Programs, which included 30 minutes of listening and survey participation.
The client emphasized the need for native speakers from diverse professional backgrounds, not just translators or linguists, to achieve an unbiased and culturally authentic evaluation.
Project Details
Service
Multilingual Data Collection
Target Languages
English, Arabic, Indonesian, Urdu, Spanish, Swahili, Thai, Simplified Chinese, Korean, Burmese, Hindi, French, Vietnamese, Persian, Bengali, Portuguese and Russian.
Technologies & Tools
Client’s proprietary survey and content evaluation portal.
Client Location
Japan
Multilingual Survey Challenges
The project came with multiple challenges that demanded careful planning and execution:
Resource Identification
Recruiting both male and female native speakers for 17 languages within a short timeframe was a complex task. Many languages, such as Swahili, Burmese, and Persian, required niche resources.
Tight Deadlines
The client required the initial phases to be completed on an urgent basis, leaving limited time for onboarding and training.
Rolling Basis Engagement
The project was designed as an ongoing, rolling monthly activity, necessitating consistent availability of resources over time.
Non-Translator Requirement
The client explicitly requested participants from varied professional and cultural backgrounds, not just translators.
Quality Assurance
Ensuring that feedback was not only linguistically accurate but also culturally valid and contextually relevant posed an additional quality challenge.
Survey Data Collection Solutions
Filose adopted a systematic and tailored approach to address these challenges:
100% Resource Fulfillment
Male and female native speakers were sourced and onboarded for all 17 languages within the deadline. For each language we enlisted 10 male and 10 female survey participants of diverse demography.
Diverse Profile Selection
Candidates were carefully chosen from different professional fields, such as educators, journalists, IT professionals, and business experts. This ensured that the feedback was multi-dimensional and not restricted to linguistic accuracy alone.
Clear Task Orientation
Each resource received a detailed orientation, including explanations of tasks, evaluation criteria, and guidelines on cultural validation
Cultural Relevance Checks
Feedback was reviewed to assess not only translation accuracy but also cultural correctness, tone, and audience appropriateness. This helped the client validate whether their news content was well-received in different regions.
Efficient Project Management
Implemented structured timelines, centralized coordination, and proactive communication to meet short deadlines. A rolling onboarding mechanism was established to ensure resource continuity for the ongoing monthly requirement.
Technology Integration
All participants were trained to use the client’s portal efficiently, ensuring smooth submission of surveys and feedback without delays.
Project Success Highlights
The project was executed successfully, delivering tangible benefits to the client:
Enhanced Cultural Validation
The client received feedback that was not only linguistically correct but also culturally nuanced, ensuring that their news resonated authentically with diverse audiences.
On-Time Delivery
All listening sessions and surveys were completed within the stipulated timeframe, despite the initial urgency.
Sustainable Rolling Model
Filose established a smooth operational framework that allowed the client to continue monthly tasks seamlessly with minimal intervention.
Broader Audience Insight
By involving professionals from varied domains, the client gained richer insights into how their content was perceived across different demographic and cultural groups.
Improved Multilingual Content Quality
The project ensured higher accuracy and cultural relevance of news content, not only in Japanese but also across 17 global languages, strengthening the client’s international audience engagement.
This approach enabled the client to strengthen their global audience engagement, fine-tune their content strategies and build a more culturally aware news delivery system.
Connect with Filose for Survey Data Collection Services
At Filose, we specialize in providing multilingual survey management, feedback collection, and localization services that empower global businesses to connect authentically with diverse audiences.
Contact us today at sales@filose.com to know how we can support your multilingual research and localization projects.