DTP and Translation for Insurance Marketing Materials – Case Study
About the Client :
A client is a prominent Indian life insurance company. The company distributes its products through multiple channels, catering to individual and group customer needs. Their offerings include protection, pension, savings, investment and health insurance plans.
Requirement for DTP and Translation for Insurance Domain :
The client required high-quality translation and desktop publishing (DTP) services for its marketing materials. The project aimed to localize content into nine Indian languages, ensuring that the company could effectively reach and engage its diverse customer base. The project involved multilingual desktop publishing to maintain the design integrity of the marketing materials across all languages.
Project Details of DTP Insurance Case Study :
Service:
Translation and Multilingual DTP in nine Indian languages
Source Language:
English
Tools and Technology Used:
Adobe Illustrator and Coreldraw
Deliverables:
- Adobe Illustrator package folder for each language
- Print-ready PDF versions for all languages
- Web-optimized PDFs
Challenges Faced for insurance translation services :
Domain Expertise
Translating complex finance and legal terminologies while maintaining accuracy and relevance in all target languages.
Language Expertise
Ensuring fluency, contextual appropriateness and cultural sensitivity in each language.
Regulatory Compliance
Adhering to the linguistic rules and regional regulations applicable to marketing communications in the insurance industry.
Efficient DTP Execution
Maintaining design consistency across multiple languages was challenging, particularly for languages with different script sizes and orientations, such as Hindi and Tamil.
Time Sensitivity
The client required timely delivery to align with their marketing campaigns.
Solutions Provided for Insurance Translation and Multilingual DTP :
Specialized Translation Team
- Engaged experienced linguists with expertise in insurance domain.
- Conducted thorough terminology research to ensure accurate translations.
- Reviewed translations through a multi-layered quality assurance process.
Cultural Adaptation
- Adapted content to align with regional preferences and cultural nuances.
- Collaborated with native speakers to ensure the marketing message resonated with the target audience.
Regulatory Adherence
- Ensured that translations complied with the linguistic and regulatory standards of each region.
- Verified that the content met industry-specific guidelines for insurance communications.
Advanced DTP Expertise
- Utilized Adobe Illustrator and Coreldraw to adapt the layouts for each language.
- Managed text expansion or contraction in languages like Hindi and Malayalam while preserving the integrity of the design.
- Conducted visual quality checks to ensure uniformity and professionalism across all versions.
Streamlined Project Management
A dedicated project manager coordinated the team, monitored timelines, and maintained clear communication with the client, ensuring all deliverables met the agreed schedule.
Results :
The project successfully delivered high-quality multilingual marketing materials that met the client’s objectives. The comprehensive translation and meticulous DTP work enabled the client to:
- Expand client`s reach to diverse linguistic demographics across India.
- Enhance customer engagement by offering localized marketing content.
- Ensure compliance with regional regulations and cultural expectations.
- Maintain a consistent brand image across all languages and formats.
Conclusion
This project demonstrated the importance of integrating linguistic expertise with advanced DTP capabilities to meet complex localization needs. By delivering high-quality translations and visually consistent marketing materials, Filose empowered the client to connect with their diverse customer base and achieve their business objectives.
Connect with Filose one of the best Translation and Multilingual DTP Providers
For all your translation and multilingual desktop publishing (DTP) needs, connect with Filose. Our expert team is dedicated to delivering high-quality services tailored to your requirements. Whether you need precise translations or professional DTP, we’re here to help. Reach out to us at sales@filose.com for more information.